Online and offline price suning.com need to face what kind of problems
recently, suning.com once again became the focus of the China electric business, but this is not a price promotion news, online and offline but suning.com promised day after will achieve synchronization. Probably as a spectator, everyone for this commitment trust degree is not high, because the next line store in addition to store rental and staff expenses, taxes and other factors do not mixed, and may the online cost consistent, if the price of unity, we can only say online to lose money or no money.
in fact, different people will have different interpretations about the price. At least from my point of view, Suning’s idea is much higher than the actual situation. Because Suning since proposed the concept of cloud providers have to do business on the Internet, but the Internet factors have been Ali and Jingdong to achieve the ultimate, Suning to make difficult things, as can be imagined. But Su Ning is not to admit defeat, and this has produced the field that involves everybody to dare not move, that is the price unification of the line and the line. If you achieve this standard really, so to enhance the market competitiveness of suning.com will undoubtedly be enormous, because compared with other platforms, suning.com’s biggest advantage is to keep online advantage, if you can buy online, then online experience and improve their products feeling, such a transaction is that most consumers rest assured. As a result, suning.com will become the first choice for everyone shopping.
freight channel support,
?The results of the
were certainly brilliant, but the process never thought of it. Do an online and offline price of an integrated mall, its capital pressure is bound to be enormous. And in this process, Su Ning wants to communicate with each big brand business or channel business, can get everybody’s support only, Su Ning can make this thing. Because Suning as a platform for the price control is mainly reflected in the size of the market to bring the bargaining power, the final cost is to look at the manufacturer’s face, people do not want to fall, no matter how you insist is no fruit.
, and the shopping integration concept such as cloud providers, so far no one in China electricity supplier market try, Suning as the first to eat crab people, pressure and opportunities coexist. Moreover, good and bad, consumers are the final say. Once several times the price war effect, consumers Suning impression than the United States, Cuba, but weaker than the Jingdong, Tmall, if you want to own the Internet business concept to allow more people to accept, it is bound to come up with different sincerity. At present, Jingdong 6.18 will engage in promotion, for Suning is an excellent opportunity, and want to fight before the Jingdong can not find a chance, this suning.com can enjoy the show of their capital strength.
warehouse construction is equal to global logistics construction?
however, Suning has such confidence, not only with the capital strength, is also closely linked with the hardware development process itself, look at the strategic layout of suning.com in recent years, we can find.