Join the famous brand project to help entrepreneurs
now a lot of people to buy things to buy their own heard the brand, that has not heard of the brand is not a good brand. This is the so-called brand effect. Famous brand for the vast number of consumers, the market is very large, many enterprises to develop and implement a variety of brand strategy, and strive to create their own brand names. Many enterprises in the start-up stage through the development of famous brand success.
but due to mistakes in decision-making, to the end of 80s and early 90s huge losses, and in 1993 the company had to apply to the court for bankruptcy protection. Any company in the competition can not be as stable as rock, but should minimize the risk of failure. As an important intangible asset, brand name can achieve this requirement, which can provide more opportunities for the development of enterprises. The 39 affiliated companies under the famous group of Chinese companies have been relying on the "39" reputation of the brand, from Israel to $4 million of interest free loans for the development of enterprises to solve the problem of lack of funds in the big problem of.
famous trademarks are of great value, is often several times of tangible assets of enterprises, which greatly enhances the competitive power of enterprises. Coca Cola Co’s Coca-Cola trademark was named one of the world’s top ten brands in 1995. 1994 the value of the trademark has reached $about 30000000000. The president of the company has said that if one night, all of the world’s factories were destroyed by fire, second days will be a large number of bankers to come to him to loan. In view of those bankers, factory is just the company of all assets in a small part, even if destroyed, but the company strength in the recovery production, will bring in wealth.