What are the four principles of store location
Although the location of the
shop work is not very good, but if you can grasp the relevant rules, the site can also become very simple. Here, small series for the major investors to introduce the relevant rules of the store location, look at how the shop location should be done.
store location rule: find a career intermediary
real estate agents generally have a wealth of network and resources, but the good and bad, we must be good at using their resources, but also to be careful to distinguish, so as not to be deceived.
1. find and identify as many of the main store intermediary.
2. verify the strength and credibility of the intermediary, to determine the number of ready to cooperate. Although some individuals engaged in intermediary business and informal organizations may have some unique information and cheap, but once the relevant interests will not be guaranteed damage. In addition to the regular company operating legally, will provide many special services, such as helping you to provide loans, third party guarantees, to assist in the handling of rental matters, and even help you market analysis and Planning District, decorating stores etc..
3. with the selected intermediary to negotiate, to inform the detailed site requirements. If the site is a secret, then you must sign a confidentiality agreement with the other party, so as not to disclose the location information.
4. is responsible for daily communication with the intermediary, tracking its location information and progress.
5. evaluate and determine the location of intermediary recommended.
shop location rules: follow the format of the complementary
some formats in the operation, service content is complementary, you can put the shop next to it, to bring customers a complete one-stop service. For example, in the stadium and next to the presence of other people to exercise the demand, you can provide catering, sports apparel retail, convenience stores or coffee drinks etc.. As in the tourist attractions next, you can open a restaurant, photo studio, photo shop, convenience store. Mobile phone charging services, souvenir shops, etc..
shop location rules: a truck location
if you have strong communication ability or have some connections, which can be closely linked to the company formed a strategic partnership with your business, not only the location cost less, and site security. For example, a SPA and a well-known hotel chain cooperation, the two sides agreed the hotel each with low rental price of a certain area to offer SPA. so, not only convenient for the hotel guests, but also to the SPA has brought great convenience, on the one hand, solve the problem of location selection, on the other hand, greatly reduces the cost.