Operating brand underwear shop decoration must see
there are a lot of women will choose to open a lingerie store during this time, there are also open process underwear shop in comparison to stimulate competition in the market, at this time, you need to have a knack for how to decorate.
display terminal is the underwear brand direct window. Is the platform for all terminal marketing tools. Therefore, the terminal image building is the first link in terminal marketing.
1, terminal display cabinet. The quality of the display cabinet is related to the consumer’s impression of the brand. First of all, the color and shape of the product display cabinet should be coordinated with the concept of the brand; secondly, it can better set off and render the product; third, it is important to follow the trend, not outdated.
2, fitting room. The fitting room is not large, but in essence. Feel a brand, it is necessary to try on its products, that stay in the fitting room this time, will be the key to the consumer decision. Thus, the fitting room is planning to good ventilation and fresh air; some activities to prepare a place for hanging clothes and women’s underwear; but also on the aspects of the "road map"; the color of the walls and the lighting is also very important to make women feel warm, just like in his room.
3, cash register. Is an important part of the whole store space. It is important to be able to coordinate with the display cabinets, complement each other, play a decorative store, the role of standardization. On the other hand, you can store information and facilitate checkout.
4, lights. How to attract female attention? How to please them to better keep them?? " good light " consumers have been listed as one of the most important environmental factor, 75% of consumers believe that the store lighting is very important, will directly affect their purchasing behavior. In particular, such as underwear, a special personal consumer products, the majority of women mainly to buy the feeling, the impact of light on them is more prominent.
Design of the
5, and the exterior door store. The appearance of the store is also a brand facade, the most important thing is to be able to clearly show the brand’s name and logo, to eye-catching, simple, atmospheric, and can express the brand’s cultural philosophy. At the same time, in color and decoration on the side of the shop and there is a clear difference. Such as: high brightness color to attract the attention of passers-by, at the same time, through the store building language, reflecting the characteristics of the brand, is an important way to make the brand popular.
6, reasonable set of freight yard area. Freight yard area to set up a flow line, so that consumers recommend