How can regional online bookstores not be valued by industry and readers
I recently found a lot of individual stations in Changle to build literary website, I also try to do a named "Million Book", just my own website " million; " a column platform. At the same time, I also look around the development trend of this industry, we do see some worthy of our attention to the facts, so to share with you.
Dangdang, excellence, or so…… in the online bookstore just unfolding. Today, some of the traditional local bookstores also try to network development, but the effect is not ideal: take the region as an example, a few years ago, a well-known local bookstore is to try to open Internet bookstore, but years later after the conscious exit; bookstore, and an attempt last year cooperation with a local portal, launched the online bookstore, but now basically at a standstill". In my opinion, the confirmation of regional online bookstore has not been as popular as that of national online bookstore and attracted readers’ attention.
here is my brief analysis:
local readers rarely know about the local online bookstore
is a fact is that, the data show that 80% people have often read books online to buy a book, but when asked to know there is a local online bookstore, there are more than 95% readers answered "do not know the local online bookstore".
we look at online books, a nationwide online bookstore by readers of all ages, the reason is a national website high visibility, convenient distribution, but also the choice of books, followed by some large online bookstore to cancel the delivery costs, or more than just how much money they receive specified delivery fee. Local readers rarely know that there is a local online bookstore, although this is recognized by the local industry as a normal phenomenon, but businesses do not pay enough attention to, publicity is not enough, this is an unavoidable fact of the formation of this climate.
compared with online stores, shopping in the bookstore itself is a kind of enjoyment,
although online shopping has become an important way for readers to buy books, but choose to buy online or in the traditional bookstore to buy too much randomness. I would love to go to the bookstore to buy books online, although cheap, but in the bookstore after a fancy book generally do not go online to buy, because as long as you love, buy down immediately, this time the price is not important. And we buy books online is convenient to save money, if you look at the bookstore first, and then to buy online, it will lose the meaning of online shopping, it is a waste of time.
besides buying books has its randomness, in modern society, the choice to go to bookstores has become a way of leisure for many people. I didn’t have to buy books when I went to the bookstore. It was fun to stroll around the ocean of knowledge. It was an online bookstore that could not be replaced.
is also the change of people’s leisure style, and the traditional bookstore’s management mode is changing quietly. Besides selling books, their profit way is further