Looking at Google market strategy from Google Earth development
Google Earth is not an all along by the Google company independent research and development of software. Its predecessor is Keyhole’s own flagship software. Less than a year after the acquisition of Google, Keyhole is wrapping up the flagship software for the Google Earth market. It can be said that Keyhole is the father of Google Earth, and Google can only be regarded as the adoptive father of this software. However, this software has been well known in the map software market, and it still proves the old saying that "father is not as big as father.".
Google Earth’s father, Keyhole, is a satellite digital mapping company, founded in 2001, based in mountain view, California, and acquired by Google in October 2004. The flagship software provided by Keyhole provides Web users with the support of browsing satellites and aircraft taking geographic information. Obviously, this technological resource that relies on sophisticated areas such as satellites and aerospace quickly arouses curiosity. This is the Google Earth in its marketing after, the most dazzling of a trump card. This trump card is taken right, and now people mention Google, in addition to a powerful search engine, second remembered is this mysterious satellite map software. This should be one of the most successful examples of the successful use of market curiosity in software brands.
, perhaps, Google’s original intention of buying Keyhole was to expand the business of digital mapping. However, from the Google Earth itself listed after the performance of view, this software in propaganda success is far greater than its achievements in the market. First, Google, Earth, geography, Encyclopedia of market positioning, too wide, too wide, and lack of stable enough customer base. Everyone loves encyclopedias, but who’s going to have an encyclopedia every day? Most users use it only when they need it. Second, some of the applications of Google Earth are less powerful than potential competitors. For example: flying mode, scenery browsing these two functions, many game software on the market for users to experience the effect is far in it. I think the need for speed than Google Earth flight mode fun one thousand times, wow 3D scenery more people enjoy some. Third, the high cost of filling up late data makes Google Earth’s many potential functions still in the planning stage. For example, street view is still in the stage of slow and difficult digital data enrichment, and this promotion has been resisted in many regions and countries, and the most typical one is china. Even so, thanks to the reputation of Google Earth, the other version of the map software in this series is pretty good, G>