Baidu and Google tell you how to choose the PPC keyword
is a PPC search engine advertising service launch, Baidu, Google, YAHOO (Google) to provide such services, according to each keyword bid ranking, so peer competition is very intense, each keyword from 0.30 yuan / times, up to a few ten yuan a day, tens of thousands of advertising costs less those hundreds or more, the competition can be brutal, but some advertisers bid price is very high, but did not bring traffic and benefit, what reason is this
is the main keyword selection error, you participate in the bidding keywords may be more common, too broad, and you are relatively poor correlation, and these broad search keyword users, mostly does not have a clear goal and purchase intention, just want to know what, to general key competition, will not bring high traffic and revenue. In addition, Baidu and Google are the top competitors in the competition, so you can learn from the practices of Baidu and Google, such as
in Baidu search "Google", the right side of the ads will appear in the following results
in Google search "Baidu", the right side of the ads will appear in the following results
in Baidu search "YAHOO", the right ads will appear in the following results
read this three pictures, you understand the meaning? That is to use the key competitors, search product key competitors in the customer when the results page your bidding advertising, which can greatly improve the conversion rate of flow, improve their efficiency. Select the PPC keyword also have to learn from Baidu and Google, but a man cannot learn Baidu, O (a _ U) O hahaha.