The interpretation of the marketing website needs to pay attention to the details
, the marketing website only the combination of the nature of their website, select the appropriate network to promote their own, in order to achieve the effect of website promotion. Network promotion enterprise marketing website with common promotion blog promotion, Forum promotion, mail promotion, QQ promotion, micro-blog video promotion, promotion, promotion of a variety of network events. Although the enterprise can play room for many, but if the enterprises do not attach importance to the network marketing, is not fully integrated into the Internet, also won’t get good marketing effect.
Now a lot of network platform for the promotion of
marketing type website construction is the focus of a lot of network business. So what kind of website is the marketing website? Many people think that electronic commerce website is the marketing website, in fact. The author believes that the marketing website is able to effectively expand business website, the network can be users into the customer site. Good marketing website, the user needs a good summary, the ideal search engine performance, the rich content of the website and the online interactive platform smoothly etc..
, a good user experience
two, better search engine performance
site after construction, in order to achieve the purpose of marketing, expand the online business, you need a certain site traffic. The search engine is the main source of site traffic. The website keyword search engine ranking front, will largely improve the site’s traffic. If a website keyword into the search engine before three, you can get 80% of the flow, the effect is considerable. In addition, the website search engine performance is good, can reflect a site is the emphasis on the content of maintenance and user experience. Because the search engine performance and user experience of the website are inseparable. They are spread in the other, reciprocal causation.
good user experience is the indispensable factor of marketing website. It includes page exquisite design, perfect the function module and simple operation process and clear site navigation and so on. The first feeling of the user to open the web site is the site of the visual effects, color design suitable and simple page layout, give the user a website of interest. Then the function module is the site, whether humanity, is easy to operate. Can let users in the shortest possible time to learn to understand the content of. In addition to the construction of the marketing website in improving the user experience but also pay attention to the selection and optimization of the domain name, host, website program. To give users a rapid and stable site, thereby reducing the website jump out rate.
three, the appropriate network promotion website visibility
short, enterprises to establish marketing website, the network is not a sign, not a slogan. Is the need of manpower, funds and other investments. The age of the Internet is not a free lunch, there will be need intensive and meticulous farming returns. Every detail of the marketing website needs to improve the user experience, excellence to improve website traffic and conversion rate, the profitability of the enterprise aim. < >